Grocery stores: Iceland shoppers in the United Kingdom

Consumer Insights report

Grocery stores: Iceland shoppers in the United Kingdom

This report offers the reader a comprehensive overview of Iceland shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Iceland shoppers in the United Kingdom (''brand users'') against UK grocery store shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Iceland shoppers in the United Kingdom

  • 37% of Iceland shoppers are Millennials
  • The education level of Iceland shoppers and grocery store shoppers are similar
  • Grocery store shoppers in general and Iceland shoppers specifically, live in a similar type of community
  • TikTok is more popular among Iceland shoppers than the average grocery store shopper

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