Grocery stores: Hipercor shoppers in Spain

Consumer Insights report

Grocery stores: Hipercor shoppers in Spain

This report offers the reader a comprehensive overview of Hipercor shoppers in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hipercor shoppers in Spain (''brand users'') against Spanish grocery store shoppers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery stores: Hipercor shoppers in Spain

  • Hipercor is more popular among Millennials than other grocery stores
  • Compared to other grocery stores, Hipercor has a relatively high share of male shoppers
  • Hipercor has a larger share of shoppers with a high income than other grocery stores
  • Hipercor shoppers are more likely to live in cities with over 1 million inhabitants than grocery store shoppers in general
  • A happy relationship is less important to Hipercor shoppers than to other grocery store shoppers

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