Grocery stores: Hemköp shoppers in Sweden

Consumer Insights report

Grocery stores: Hemköp shoppers in Sweden

This report offers the reader a comprehensive overview of Hemköp shoppers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hemköp shoppers in Sweden (''brand users'') against Swedish grocery store shoppers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Hemköp shoppers in Sweden

  • Hemköp is more popular among Generation Z than other grocery stores
  • 54% of Hemköp shoppers are female
  • Hemköp shoppers have a similar income distribution as grocery store shoppers in general
  • Hemköp shoppers are more likely to live in large cities than grocery store shoppers in general
  • Being successful is more important to Hemköp shoppers than to other grocery store shoppers

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