Grocery stores: Dollarama shoppers in Canada

Consumer Insights report

Grocery stores: Dollarama shoppers in Canada

This report offers the reader a comprehensive overview of Dollarama shoppers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dollarama shoppers in Canada (''brand users'') against Canadian grocery store shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Dollarama shoppers in Canada

  • The share of grocery store shoppers using Dollarama grew by 9 percentage points since 2021
  • The age distribution of Dollarama shoppers and grocery store shoppers overall is fairly similar
  • 53% of Dollarama shoppers are female
  • Many Dollarama shoppers have an upper secondary education with the permission to go to university
  • An honest and respectable life is an important aspect of life for 52% of Dollarama shoppers

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