Grocery stores: D-Mart shoppers in India

Consumer Insights report

Grocery stores: D-Mart shoppers in India

This report offers the reader a comprehensive overview of D-Mart shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark D-Mart shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: D-Mart shoppers in India

  • The share of grocery store shoppers using D-Mart grew by 10 percentage points since 2021
  • The age distribution of D-Mart shoppers and grocery store shoppers overall is fairly similar
  • D-Mart has more male than female shoppers
  • A relatively high share of D-Mart shoppers have a college degree
  • Similar aspects of life are important to D-Mart shoppers and other grocery store shoppers

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