Grocery stores: Costco shoppers in the United States

Consumer Insights report

Grocery stores: Costco shoppers in the United States

This report offers the reader a comprehensive overview of Costco shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Costco shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Costco shoppers in the United States

  • The current share of grocery store shoppers using Costco is fairly similar to Q1 of 2021
  • Costco is more popular among Millennials than other grocery stores
  • Compared to other grocery stores, Costco has a relatively high share of male shoppers
  • A relatively high share of Costco shoppers have a college degree
  • Success and career advancement are relatively important to Costco shoppers

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