Grocery stores: Costco shoppers in the United States

Selected insights on grocery stores: Costco shoppers in the United States

• Costco is more popular among Generation Z than other grocery stores
• Compared to other grocery stores, Costco has a relatively high share of male shoppers
• Costco has a larger share of shoppers with a high income than other grocery stores
• Costco shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
• Being successful is more important to Costco shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors