Grocery stores: Bodega Aurrerá shoppers in Mexico

Consumer Insights report

Grocery stores: Bodega Aurrerá shoppers in Mexico

This report offers the reader a comprehensive overview of Bodega Aurrerá shoppers in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bodega Aurrerá shoppers in Mexico (''brand users'') against Mexican grocery store shoppers in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Bodega Aurrerá shoppers in Mexico

  • The age distribution of Bodega Aurrerá shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Bodega Aurrerá shoppers
  • Bodega Aurrerá has a smaller share of shoppers with a high income than other grocery stores
  • Grocery store shoppers in general and Bodega Aurrerá shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Bodega Aurrerá shoppers and other grocery store shoppers

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