Grocery stores: Billa shoppers in Austria

Consumer Insights report

Grocery stores: Billa shoppers in Austria

This report offers the reader a comprehensive overview of Billa shoppers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Billa shoppers in Austria (''brand users'') against Austrian grocery store shoppers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Billa shoppers in Austria

  • The age distribution of Billa shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Billa shoppers
  • Billa shoppers have a similar income distribution as grocery store shoppers in general
  • 28% of Billa shoppers live in cities with over 1 million inhabitants
  • Similar aspects of life are important to Billa shoppers and other grocery store shoppers

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