Consumer Insights report
Founded in 2001, Big Bazaar is the most frequented grocery store in India. The Indian retail chain has customers from all age groups, many of whom live in urban communities. More than half of the Big Bazaar shoppers in India try to avoid plastic packaging when buying food. Music, food, and travel are some of their most common hobbies.
Find out more valuable insights about Big Bazaar in the Indian grocery stores market with our Brand Report.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.
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This report offers the reader a comprehensive overview of Big Bazaar shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Big Bazaar shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.
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