Consumer Insights report
A chain of discount grocery stores, ALDI was founded by the Albrecht brothers in the late 1940s. Today, counting the Nord and Süd corporations together, it is one of the largest chains in Germany. But even on its own, ALDI Süd is used by around a third of customers in Germany.
This Brand Report, can provide deeper insights into the ALDI Süd brand.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.
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This report offers the reader a comprehensive overview of Aldi Süd shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Aldi Süd shoppers in Germany (''brand users'') against German grocery store shoppers in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.
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