Consumer Insights report
ALDI was founded by the Albrecht brothers in the late 1940s in Essen, Germany and expanded as a chain soon after. Today, the Nord and Süd brands combine to form one of the largest chains of discount grocery stores in Germany. Even on its own however, ALDI Nord is frequented by a third of customers in Germany.
This Brand Report, provides deeper insights into the ALDI Nord brand.
Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of March 2023.
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This report offers the reader a comprehensive overview of Aldi Nord shoppers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark Aldi Nord shoppers in Germany (''brand users'') against German grocery store shoppers in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 15,000 brands across 56 countries.
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