Grocery stores: ADEG shoppers in Austria

Consumer Insights report

Grocery stores: ADEG shoppers in Austria

This report offers the reader a comprehensive overview of ADEG shoppers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ADEG shoppers in Austria (''brand users'') against Austrian grocery store shoppers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on grocery stores: ADEG shoppers in Austria

  • The current share of grocery store shoppers using ADEG is fairly similar to Q1 of 2021
  • ADEG is more popular among Generation Z than other grocery stores
  • ADEG is more popular among male grocery store shoppers than female grocery store shoppers
  • 41% of ADEG shoppers have a technical or vocational education
  • An honest and respectable life is less important to ADEG shoppers than to other grocery store shoppers

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