Facebook in the Nordics

Statistics report on Facebook in the Nordic countries

Facebook in the Nordics

This report provides information on Facebook in the Nordic countries. It gives an overview of penetration rates, usage behavior, used devices, and rankings of Facebook pages in Sweden, Norway, Denmark, Finland, as well as Iceland, Greenland, and the Faroe Islands.

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Table of contents

Overview

4
  • Basic Statistic Worldwide digital population 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Number of social media users in the Nordics 2024
  • Premium Statistic Social media reach in the Nordics 2024

Social media users

8
  • Premium Statistic Forecast of social media user numbers in Denmark 2020-2029
  • Premium Statistic Forecast of social media user numbers in Finland 2019-2029
  • Premium Statistic Forecast of social media user numbers in Norway 2018-2028
  • Premium Statistic Forecast of social media user numbers in Sweden 2020-2029
  • Premium Statistic Denmark: Facebook users 2021-2030
  • Premium Statistic Finland: Facebook users 2021-2030
  • Premium Statistic Norway: Facebook users 2021-2030
  • Premium Statistic Sweden: Facebook users 2021-2030

Benchmark

8
  • Premium Statistic Leading social networks in Denmark 2024, by share of visits
  • Basic Statistic Leading social networks in Finland 2024, by share of visits
  • Premium Statistic Leading social networks in Norway 2024, by share of visits
  • Basic Statistic Leading social networks in Sweden 2024, by share of visits
  • Basic Forecast Denmark: most popular social media platforms 2024
  • Premium Forecast Finland: most popular social media platforms 2024
  • Premium Forecast Norway: most popular social media platforms 2024
  • Basic Forecast Sweden: most popular social media platforms 2024

Facebook

9
  • Basic Statistic Nordics: Facebook users 2024, by country
  • Premium Statistic Sweden: Facebook user share 2024, by age group
  • Premium Statistic Sweden: Facebook user share 2024, by gender
  • Premium Statistic Denmark: Facebook user share 2024, by age group
  • Premium Statistic Denmark: Facebook user share 2024, by gender
  • Premium Statistic Norway: Facebook user share 2024, by age group
  • Premium Statistic Norway: Facebook user share 2024, by gender
  • Premium Statistic Finland: Facebook user share 2024, by age group
  • Premium Statistic Finland: Facebook user share 2024, by gender

Facebook Messenger

7
  • Basic Statistic Facebook Messenger: audience in the Nordics 2024, by country
  • Basic Statistic Facebook Messenger: reach in the Nordics 2024, by country
  • Basic Statistic Facebook Messenger: users in the Nordics 2024, by gender
  • Premium Statistic Sweden: Facebook Messenger user share 2024, by age group
  • Premium Statistic Norway: Facebook Messenger user share 2024, by age group
  • Premium Statistic Denmark: Facebook Messenger users 2024, by age
  • Premium Statistic Finland: Facebook Messenger users 2024, by age

User Engagement

7
  • Premium Statistic Swedish Facebook user frequency 2022-2023
  • Premium Statistic Daily usage of Facebook among young Swedes 2022-2023
  • Premium Statistic Swedish internet users on choosing Facebook 2023, by age group
  • Premium Statistic Facebook usage rate in Norway Q4 2023, by frequency
  • Premium Statistic Norway DAU Facebook Q4 2023, by age group
  • Premium Statistic Norway DAU Facebook Q4 2023, by gender
  • Premium Statistic Norway DAU Facebook Messenger Q4 2023, by age group

Marketing and advertising

9
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
  • Premium Statistic Social media ad reach in Sweden 2024, by platform & gender
  • Premium Statistic Social media ad reach in Sweden 2024, by platform
  • Premium Statistic Social media ad reach in Norway 2024, by platform & gender
  • Premium Statistic Social media ad reach in Norway 2024, by platform
  • Premium Statistic Digital media followed by digital shoppers from Denmark in 2023
  • Premium Statistic Followers of e-stores, brands, or influencers on social media in Denmark 2023, by age
  • Premium Statistic Followers of e-stores, brands, or influencers on social media, Denmark 2023 by gender
  • Premium Statistic Acceptance of ads in exchange for free content in Denmark 2015-2023
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