Banks: SEB customers in Sweden

Consumer Insights report

Banks: SEB customers in Sweden

This report offers the reader a comprehensive overview of SEB customers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark SEB customers in Sweden (''brand users'') against Swedish banking customers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: SEB customers in Sweden

  • The age distribution of SEB customers and banking customers overall is fairly similar
  • 54% of SEB customers are male
  • SEB has a larger share of customers with a high income than other banks
  • SEB customers are more likely to live in large cities than banking customers in general
  • A happy relationship is less important to SEB customers than to other banking customers

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