Banks: Handelsbanken customers in Sweden

Consumer Insights report

Banks: Handelsbanken customers in Sweden

This report offers the reader a comprehensive overview of Handelsbanken customers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Handelsbanken customers in Sweden (''brand users'') against Swedish banking customers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: Handelsbanken customers in Sweden

  • The age distribution of Handelsbanken customers and banking customers overall is fairly similar
  • 53% of Handelsbanken customers are male
  • Handelsbanken has a smaller share of customers with a low income than other banks
  • Banking customers in general and Handelsbanken customers specifically, live in similar type of communities
  • Making their own decisions is less important to Handelsbanken customers than to other banking customers

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