Banks: China Everbright Bank customers in China

Consumer Insights report

Banks: China Everbright Bank customers in China

This report offers the reader a comprehensive overview of China Everbright Bank customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark China Everbright Bank customers in China (''brand users'') against Chinese banking customers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: China Everbright Bank customers in China

  • China Everbright Bank is more popular among Generation X than other banks
  • China Everbright Bank is more popular among female banking customers than male banking customers
  • China Everbright Bank has a larger share of customers with a medium household income than other banks
  • 56% of China Everbright Bank customers live in megacities
  • Learning new things is more important to China Everbright Bank customers than to other banking customers

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