Banks: Caixa Econômica Federal customers in Brazil

Consumer Insights report

Banks: Caixa Econômica Federal customers in Brazil

This report offers the reader a comprehensive overview of Caixa Econômica Federal customers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Caixa Econômica Federal customers in Brazil (''brand users'') against Brazilian banking customers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: Caixa Econômica Federal customers in Brazil

  • Caixa Econômica Federal is more popular among Generation X than other banks
  • Compared to other banks, Caixa Econômica Federal has a relatively high share of female customers
  • Caixa Econômica Federal has a larger share of customers with a low income than other banks
  • 34% of Caixa Econômica Federal customers live in large cities
  • An honest and respectable life is more important to Caixa Econômica Federal customers than to other banking customers

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