Banks: BBVA customers in Mexico

Consumer Insights report

Banks: BBVA customers in Mexico

This report offers the reader a comprehensive overview of BBVA customers in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark BBVA customers in Mexico (''brand users'') against Mexican banking customers in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: BBVA customers in Mexico

  • The share of banking customers using BBVA grew by 7 percentage points since 2021
  • 40% of BBVA customers are Millennials
  • 55% of BBVA customers are male
  • A relatively high share of BBVA customers have a college degree
  • Being successful is an important aspect of life for 47% of BBVA customers

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