Banks: Bank of Communications customers in China

Selected insights on banks: Bank of Communications customers in China

• The age distribution of Bank of Communications customers and banking customers overall is fairly similar
• There is a fairly even split of male and female Bank of Communications customers
• Bank of Communications customers have a similar income distribution as banking customers in general
• Bank of Communications customers are more likely to live in megacities than banking customers in general
• Having a good time is more important to Bank of Communications customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors