Banks: Banco Itaú customers in Brazil

Consumer Insights report

Banks: Banco Itaú customers in Brazil

This report offers the reader a comprehensive overview of Banco Itaú customers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Banco Itaú customers in Brazil (''brand users'') against Brazilian banking customers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: Banco Itaú customers in Brazil

  • The share of banking customers using Banco Itaú declined by 2 percentage points since Q1 of 2021
  • Banco Itaú is more popular among Millennials than other banks
  • There is a fairly even split of male and female Banco Itaú customers
  • A relatively high share of Banco Itaú customers have a college degree
  • Making their own decisions is more important to Banco Itaú customers than to other banking customers

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