Banks: Banco Azteca customers in Mexico

Selected insights on banks: Banco Azteca customers in Mexico

• Banco Azteca is more popular among Generation Z than other banks
• Compared to other banks, Banco Azteca has a relatively high share of female customers
• Banco Azteca has a larger share of customers with a low income than other banks
• Banco Azteca customers are more likely to live in rural areas and towns than banking customers in general
• Being successful is less important to Banco Azteca customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors