Banks: U.S. Bancorp customers in the United States

Selected insights on banks: U.S. Bancorp customers in the United States

• 37% of U.S. Bancorp customers are Millennials
• There is a fairly even split of male and female U.S. Bancorp customers
• U.S. Bancorp has a larger share of customers with a medium household income than other banks
• U.S. Bancorp customers are more likely to live in large cities than banking customers in general
• Safety and security is more important to U.S. Bancorp customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors