Banks: Scotiabank customers in Canada

Consumer Insights report

Banks: Scotiabank customers in Canada

This report offers the reader a comprehensive overview of Scotiabank customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Scotiabank customers in Canada (''brand users'') against Canadian banking customers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: Scotiabank customers in Canada

  • Scotiabank is more popular among Generation Z than other banks
  • There is a fairly even split of male and female Scotiabank customers
  • Scotiabank has a larger share of customers with a low income than other banks
  • Scotiabank customers are more likely to live in rural areas and towns than banking customers in general
  • Having a good time is less important to Scotiabank customers than to other banking customers

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