Banks: RBC customers in Canada

Consumer Insights report

Banks: RBC customers in Canada

This report offers the reader a comprehensive overview of RBC customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark RBC customers in Canada (''brand users'') against Canadian banking customers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: RBC customers in Canada

  • The age distribution of RBC customers and banking customers overall is fairly similar
  • Compared to other banks, RBC has a relatively high share of female customers
  • Consumers with a low income make up 35% of RBC customers
  • Banking customers in general and RBC customers specifically, live in similar type of communities
  • An honest and respectable life is more important to RBC customers than to other banking customers

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