Banks: Postbank customers in Germany

Consumer Insights report

Banks: Postbank customers in Germany

This report offers the reader a comprehensive overview of Postbank customers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Postbank customers in Germany (''brand users'') against German banking customers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: Postbank customers in Germany

  • Postbank is more popular among Generation X than other banks
  • 54% of Postbank customers are male
  • Postbank has a larger share of customers with a low income than other banks
  • Banking customers in general and Postbank customers specifically, live in similar type of communities
  • A happy relationship is less important to Postbank customers than to other banking customers

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