Banks: Lloyds Bank customers in the United Kingdom

Selected insights on banks: Lloyds Bank customers in the United Kingdom

• 33% of Lloyds Bank customers are part of Generation X
• There is a fairly even split of male and female Lloyds Bank customers
• Lloyds Bank has a smaller share of customers with a high income than other banks
• Banking customers in general and Lloyds Bank customers specifically, live in similar type of communities
• An honest and respectable life is less important to Lloyds Bank customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors