Banks: HSBC Bank customers in the United Kingdom

Consumer Insights report

Banks: HSBC Bank customers in the United Kingdom

This report offers the reader a comprehensive overview of HSBC Bank customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HSBC Bank customers in the United Kingdom (''brand users'') against UK banking customers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: HSBC Bank customers in the United Kingdom

  • The share of banking customers using HSBC Bank grew by 2 percentage points since Q1 of 2021
  • HSBC Bank is more popular among Millennials than other banks
  • Compared to other banks, HSBC Bank has a relatively high share of male customers
  • A relatively high share of HSBC Bank customers have a college degree
  • Career advancement is more important to HSBC Bank customers than to other banking customers

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