Banks: Commerzbank customers in Germany

Consumer Insights report

Banks: Commerzbank customers in Germany

This report offers the reader a comprehensive overview of Commerzbank customers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Commerzbank customers in Germany (''brand users'') against German banking customers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on banks: Commerzbank customers in Germany

  • Commerzbank is more popular among Millennials than other banks
  • There is a fairly even split of male and female Commerzbank customers
  • Commerzbank has a larger share of customers with a high income than other banks
  • Commerzbank customers are more likely to live in cities with over 1 million inhabitants than banking customers in general
  • Being successful is more important to Commerzbank customers than to other banking customers

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