Banks: comdirect customers in Germany

Selected insights on banks: comdirect customers in Germany

• comdirect is more popular among Millennials than other banks
• comdirect is more popular among male banking customers than female banking customers
• comdirect has a larger share of customers with a high income than other banks
• comdirect customers are more likely to live in large cities than banking customers in general
• Being successful is less important to comdirect customers than to other banking customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors