Banks: BancoPosta customers in Italy

Consumer Insights report

Banks: BancoPosta customers in Italy

This report offers the reader a comprehensive overview of BancoPosta customers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark BancoPosta customers in Italy (''brand users'') against Italian banking customers in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: BancoPosta customers in Italy

  • The age distribution of BancoPosta customers and banking customers overall is fairly similar
  • 55% of BancoPosta customers are female
  • BancoPosta has a larger share of customers with a low income than other banks
  • Banking customers in general and BancoPosta customers specifically, live in similar type of communities
  • A happy relationship is less important to BancoPosta customers than to other banking customers

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