Advertising in Japan

Statistics report on the advertising market in Japan

Advertising in Japan

This report provides fundamental information on the advertising market in Japan. After a brief overview of the Japanese ad market, the report presents key figures on print, broadcast, internet, digital signage, and retail media advertising. The last chapter presents financial data of the major ad agencies in Japan.

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Table of contents

Overview

5
  • Premium Statistic Advertising expenses in Japan 2014-2023
  • Premium Statistic Advertising expenses in Japan 2023, by medium
  • Premium Statistic Share of advertising expenses in Japan 2023, by medium
  • Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
  • Premium Statistic Brand value of 50 most valuable Japanese brands 2024

Print media

5
  • Premium Statistic Newspaper advertising expenses in Japan 2014-2023
  • Premium Statistic Newspaper advertising expenses Japan 2023, by industry
  • Premium Statistic Advertising to editorial ratio of newspapers in Japan 2014-2023
  • Premium Statistic Magazine advertising expenses in Japan 2014-2023
  • Premium Statistic Magazine advertising expenses Japan 2023, by industry

Broadcast

5
  • Premium Statistic TV advertising expenses in Japan 2014-2023
  • Premium Statistic Terrestrial TV advertising expenses in Japan 2014-2023
  • Premium Statistic Terrestrial TV advertising expenses Japan 2023, by industry
  • Premium Statistic Radio advertising expenses in Japan 2014-2023
  • Premium Statistic Radio advertising expenses Japan 2023, by industry

Internet

6
  • Premium Statistic Online advertising expenses in Japan 2014-2023
  • Premium Statistic Online advertising expenses in Japan 2023, by type
  • Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
  • Premium Statistic Expenses on online advertising media in Japan 2023, by category
  • Premium Statistic Online video ad expenditure Japan 2022-2027, by device
  • Premium Statistic Affiliate marketing market size in Japan FY 2020-2027

Digital signage and retail media advertising

5
  • Premium Statistic Digital signage advertising market size in Japan 2022-2027
  • Premium Statistic Digital signage advertising market size in Japan 2023, by segment
  • Premium Statistic Digital signage advertising market share in Japan 2023, by segment
  • Premium Statistic Retail media advertising market size in Japan 2021-2027
  • Premium Statistic Retail media advertising market size in Japan 2021-2027, by type of business

Major advertising agencies

4
  • Premium Statistic Leading advertising agencies Japan 2022, based on revenue
  • Premium Statistic Dentsu Group's turnover FY 2014-2023
  • Premium Statistic Hakuhodo's billings FY 2013-2022
  • Premium Statistic CyberAgent's net sales FY 2014-2023
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