Social media usage in Latin America

Statistics report on social media usage in Latin America

Social media usage in Latin America

This report presents a range of facts and statistics about social media usage in Latin America, with an overview of the social network access, demographics, and behavior of its users throughout the region. The report also features an overview of Latin America’s most popular networks, such as Facebook and Instagram, and video-based platforms like TikTok, and YouTube. Finally, the last chapter delves into the advertising and content creators’ universe of these networks across the continent.

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Table of contents

Overview

7
  • Basic Statistic Number of worldwide social media users 2023, by region
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Latin America and Caribbean: social media reach 2024, by country
  • Premium Statistic Active mobile social media penetration in the Americas 2024
  • Premium Forecast Latin America and the Caribbean: number of social media users 2022, by country
  • Basic Statistic Social network audiences in Latin America 2019-2025, by platform
  • Premium Statistic South America: social media sites market share 2019-2024

Audiences

12
  • Premium Statistic Social media users in Argentina 2020-2029
  • Premium Statistic Argentina: social media penetration 2019-2028
  • Basic Statistic Social media users in Brazil 2020-2029
  • Basic Statistic Brazil: social network penetration 2019-2028
  • Basic Forecast Chile: number of social network users 2019-2029
  • Basic Statistic Chile: social network penetration 2019-2028
  • Premium Forecast Colombia: number of social network users 2019-2029
  • Basic Statistic Colombia: social network penetration 2019-2028
  • Basic Statistic Social media users in Mexico 2020-2029
  • Basic Statistic Mexico: social network penetration 2019-2028
  • Basic Forecast Peru: number of social network users 2018-2027
  • Basic Statistic Peru: social network penetration 2019-2028

Activities

6
  • Premium Forecast Most common social media activities in Argentina 2024
  • Premium Forecast Most common social media activities in Brazil 2024
  • Premium Forecast Most common social media activities in Chile 2024
  • Premium Forecast Most common social media activities in Colombia 2024
  • Premium Forecast Most common social media activities in Mexico 2024
  • Premium Forecast Most common social media activities in Peru 2024

Behavior

6
  • Premium Statistic Time spent with selected media in Latin America H1 2023, by medium
  • Basic Statistic Latin America: users daily time on apps 2020-2021, by category
  • Basic Statistic Leading social media usage reasons in Argentina 2023
  • Premium Statistic Leading social media usage reasons in Brazil 2023
  • Premium Statistic Leading social media usage reasons in Colombia 2023
  • Premium Statistic Leading social media usage reasons in Mexico 2023

Facebook

5
  • Basic Statistic Facebook: global penetration as of January 2022, by region
  • Basic Statistic Americas Facebook user penetration 2024
  • Premium Statistic Latin America: countries with most Facebook users 2024
  • Premium Statistic The Caribbean: countries with most Facebook users 2024
  • Premium Statistic Latin America and the Caribbean: Messenger users 2024, by country

Instagram

5
  • Premium Statistic Latin America: countries with most Instagram users 2024
  • Premium Statistic The Caribbean: countries with most Instagram users 2024
  • Premium Statistic Type of audience of Instagram influencers in Latin America 2021, by country
  • Premium Statistic Distribution of Instagram influencers in Latin America 2023, by number of followers
  • Premium Statistic Engagement rate among Instagram influencers in Latin America 2021, by country

TikTok

5
  • Basic Statistic Latin America TikTok audience size 2019-2025
  • Basic Statistic TikTok usage reach Latin America 2021-2025, by country
  • Premium Statistic TikTok usage reach in selected Latin American countries 2024
  • Premium Statistic TikTok preference among internet users in selected Latin American countries Q3 2023
  • Premium Statistic Monthly time spent on TikTok app in selected Latin American countries 2023

YouTube

4
  • Basic Statistic Latin America: most viewed YouTube channels 2024
  • Basic Statistic Latin America: leading YouTube channels 2024, by number of subscribers
  • Basic Statistic YouTube: most watched Latin artists' music videos 2024
  • Basic Statistic YouTube: most subscribed kids content channels 2024

Social media advertising

8
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2024, by format
  • Premium Forecast Social media ad spend in Latin America 2021-2030
  • Premium Forecast Social media ad spend in Latin America 2022, by country
  • Premium Forecast Digital video ad spend in Latin America and the Caribbean 2017-2028
  • Premium Statistic Latin America: smartphone users' main search sources for online shopping 2022-2023
  • Premium Statistic Brand discovery via social media ads in Latin America Q3 2023, by country
  • Premium Statistic Social media usage to find products for purchase in Latin America 2023, by country
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
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FURTHER REPORTS

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