CPG industry advertising and marketing in the U.S.

Statistics report on the consumer packaged goods (CPG) industry advertising and marketing in the U.S.

CPG industry advertising and marketing in the U.S.

This report provides statistical information about advertising and marketing in the U.S. consumer packaged goods industry. It displays data on advertising spending, marketing budgets, and a benchmark of market players.

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Table of contents

Overview

5
  • Premium Statistic Advertising revenue in the U.S. 2014-2027
  • Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
  • Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2023, by industry
  • Premium Statistic Change in total and digital marketing spending in the U.S. 2024, by industry
  • Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2024, by industry

CPG advertising

8
  • Premium Statistic CPG ad spend in the U.S. 2022, by medium
  • Premium Statistic CPG digital ad spend in the U.S. 2022, by format
  • Premium Statistic CPG ad spend share in the U.S. 2022, by sub-category
  • Premium Statistic Marketing budget changes among CPG brands in the U.S. 2023
  • Premium Statistic CPG ad budget dedicated to retail media U.S. 2022
  • Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
  • Premium Statistic Leading digital retail media ad formats in North America 2023
  • Premium Statistic Top measurement attributes of RMNs in the U.S. 2023

CPG marketing

4
  • Premium Statistic U.S. CPG manufacturer marketing budget share 2023, by type
  • Premium Statistic U.S. CPG manufacturer digital marketing budget share 2023, by type
  • Premium Statistic U.S. CPG manufacturer marketing budget as share of sales 2022-2023
  • Premium Statistic Types of CPG marketing spend impacting consumers in the U.S. the most 2022

Leaders and benchmarks

7
  • Premium Statistic Ad spend of selected personal care brands in the U.S. 2022
  • Premium Statistic Ad spend of selected household product brands in the U.S. 2022
  • Premium Statistic Ad spend of selected beverage brands in the U.S. 2022
  • Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
  • Premium Statistic L'Oreal: advertising spending in the U.S. 2009-2022
  • Premium Statistic PepsiCo: ad spend in the U.S. 2014-2022
  • Premium Statistic Nestlé: ad spend in the U.S. 2013-2022

Spotlight: Environmental, social, and corporate governance (ESG)

5
  • Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
  • Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
  • Premium Statistic Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
  • Premium Statistic Share of U.S. CMOs considering their brand has a strong social purpose 2023
  • Premium Statistic Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
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FURTHER REPORTS

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