Advertising in Belgium

Statistics report on the Belgian advertising industry

Advertising in Belgium

This report presents statistical information about advertising in Belgium. The opening chapter contains statistics on the broader European and Western European market and it is followed by chapters on both traditional and digital advertising. The last chapter gives insights on consumers' media consumption and advertising attitudes.

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Table of contents

European market overview

6
  • Premium Statistic Advertising spending in Europe 2022-2026, by market
  • Premium Statistic Advertising spending in Western Europe 2014-2026
  • Premium Statistic Fastest-growing advertising markets in Europe 2024
  • Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
  • Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
  • Premium Statistic Most effective ad campaigns in Europe 2023

Belgian market overview

4
  • Premium Forecast Ad spend in Belgium 2019-2029, by platform
  • Premium Statistic Ad spend distribution in Belgium 2022, by medium
  • Premium Statistic Ad spending growth in Belgium 2014-2024
  • Premium Statistic Leading media agencies in Belgium 2023

Digital advertising

4
  • Premium Statistic Digital ad spend in Belgium 2015-2023
  • Premium Statistic Digital share of ad spend in Belgium 2019-2023
  • Premium Statistic Digital ad spend in Belgium 2023, by format
  • Premium Statistic Leading advertiser categories in Belgium 2023, by digital ad spend share

Traditional media advertising

5
  • Premium Statistic TV ad spending in Belgium 2018-2023
  • Premium Statistic Newspaper ad spending in Belgium 2018-2023
  • Premium Statistic Radio ad spending in Belgium 2018-2023
  • Premium Statistic OOH ad spending in Belgium 2018-2023
  • Premium Statistic Magazine ad spending in Belgium 2018-2023

Media consumption and consumer attitudes

6
  • Premium Statistic Market share TV stations French-speaking Belgium 2023
  • Premium Statistic Market share TV stations Dutch-speaking Belgium 2023
  • Premium Forecast Attitudes towards online advertising in Belgium 2024
  • Premium Forecast Non-digital advertising touchpoints in Belgium 2024
  • Premium Forecast Digital advertising touchpoints in Belgium 2024
  • Premium Statistic Consumer concerns about targeted ads in Belgium 2022
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