Advertising in Belgium

Statistics report on the Belgian advertising industry

Advertising in Belgium

A compilation of the latest data on advertising in Belgium with nationwide overview of the segment. The report details digital and traditional expenditures in the Belgian market. It also features statistics about media consumption and consumer attitudes.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending in Europe 2014-2023
  • Premium Statistic Advertising spending in Belgium 2018-2030
  • Premium Forecast Ad spend in Belgium 2019-2029, by platform
  • Premium Statistic Ad spend distribution in Belgium 2023, by medium
  • Premium Statistic Leading media agencies in Belgium 2023

Digital advertising

9
  • Premium Statistic Digital ad spend in Belgium 2015-2023
  • Premium Statistic Digital share of ad spend in Belgium 2019-2023
  • Premium Statistic Digital ad spending in Belgium 2023, by format
  • Premium Statistic Digital ad spend in Belgium 2023, by format
  • Premium Statistic Digital ad spend growth in Belgium 2023, by format
  • Premium Statistic Leading advertiser categories in Belgium 2023, by digital ad spend share
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2024
  • Premium Statistic Programmatic ad spend in Benelux 2024, by country
  • Premium Statistic Digital retail media ad revenue in Belgium 2022-2024

Traditional media advertising

6
  • Premium Statistic TV ad spending in Belgium 2018-2030
  • Premium Statistic Radio ad spending in Belgium 2018-2030
  • Premium Statistic OOH ad spending in Belgium 2018-2030
  • Premium Statistic Magazine advertising expenditure in Belgium 2002-2016
  • Premium Statistic Newspaper ad spending in Belgium 2018-2030
  • Premium Statistic Cinema ad spending in Belgium 2017-2029

Media consumption and consumer attitudes

7
  • Premium Forecast Non-digital advertising touchpoints in Belgium 2024
  • Premium Forecast Digital advertising touchpoints in Belgium 2024
  • Premium Forecast Attitudes towards online advertising in Belgium 2024
  • Premium Statistic Social media ad reach in Belgium 2024, by platform & gender
  • Basic Statistic Primary channel for brand research Belgium Q3 2023
  • Premium Statistic Market share TV stations French-speaking Belgium 2023
  • Premium Statistic Market share TV stations Dutch-speaking Belgium 2023
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