Halloween
- The following questions are about Halloween: Which of the following do you agree with?
- How will you celebrate Halloween this year?
- What will you buy new for this year's Halloween?
- When will you begin or have you begun to shop for Halloween?
- What are you going to pass out to trick-or-treaters this year on Halloween?
- Who will dress up in your household?
- Where will you look for inspiration for Halloween costumes for yourself, your child(ren), and/or your pet(s) this year?
- What will you (probably) dress like?
- What will your child/children dress like?
- Do you know about costume rental?
- Are you going to rent a costume this year?
- Where do you plan to buy or to rent your costumes?
- How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for decorations: $
- How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for costumes (for yourself, children, etc.): $
- How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for candy: $
- How much do you plan to spend on Halloween?If you are not sure please make an estimate. / for activities (e.g. haunted house, party): $
Thanksgiving
- The following questions are about Thanksgiving: Which of the following do you agree with?
- How important is celebrating Thanksgiving to you?
- What does Thanksgiving mean to you personally?
- Who will you (mainly) be with on Thanksgiving?
- Where will you be celebrating this year’s Thanksgiving?
- How much money do you plan to spend on sweets and decorations for this year’s Thanksgiving? / $
- What will be included in your Thanksgiving dinner?
- At what time do you serve / take your Thanksgiving meal?
- What do you think is an appropriate price for a pound of Thanksgiving turkey (fresh/frozen)? / $
Black Friday & Cyber Monday
- The following questions are about Black Friday & Cyber Monday: Which of the following do you agree with?
- How likely are you to go shopping on ...? / Thanksgiving
- How likely are you to go shopping on ...? / Black Friday
- How likely are you to go shopping on ...? / Cyber Monday
- When do you expect to get the best deals for the following product categories? / apparel, footwear
- When do you expect to get the best deals for the following product categories? / consumer electronics
- When do you expect to get the best deals for the following product categories? / cosmetics / fragrances / health & beauty aids
- When do you expect to get the best deals for the following product categories? / DIY and home improvement products
- When do you expect to get the best deals for the following product categories? / food, liquor
- When do you expect to get the best deals for the following product categories? / furniture and decoration
- When do you expect to get the best deals for the following product categories? / games, toys, dolls, etc.
- When do you expect to get the best deals for the following product categories? / household appliances
- When do you expect to get the best deals for the following product categories? / jewelry and watches
- When do you expect to get the best deals for the following product categories? / media (books, video games, CDs, etc.)
- At which of the following will you likely shop on Black Friday this year?
- How many different stores / website do you plan to visit for Black Friday shopping this year? / stores
- How many different stores / website do you plan to visit for Black Friday shopping this year? / websites
- What time do you plan to begin your shopping in a physical store on Black Friday?
- What time do you plan to begin your shopping online on Black Friday?
- What is your impression: Did the Black Friday offers get better or worse in the past 2-3 years?
- How much money did you spend on last year's Black Friday shopping (offline and online)? / $
- How will your total spendings most likely compare with last year's Black Friday spendings?
- How many different website do you plan to visit for Cyber Monday shopping this year? / websites
- What time do you plan to begin your shopping online on Cyber Monday?
- How much money did you spend on last year's Cyber Monday shopping (offline and online)? / $
- How will your total spendings most likely compare with last year's Cyber Monday spendings?
- Are you using the Black Friday / Cyber Monday promotions to make a purchase on which you have held off in any of these categories?
- How high does the expected discount need to be for you to hold off a purchase until Black Friday / Cyber Monday?
- When shopping on Black Friday / Cyber Monday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Demographics
- What is your primary language?
- Which race / ethnicity best describes you?
- Are you of Hispanic, Latino or Spanish origin?
- What is the highest level of education you have completed?
- What is your marital status?
- Which of the following categories best describes your current employment status?
- How many people – including yourself and all children – permanently live in your household?
- How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
- How big is the town you live in?
- In what type of community do you live?
- Where do you currently live?
- How much total combined money do all members of your household earn annually?
- In what state or U.S. territory do you live?
- How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other mone
- What device did you use for this survey?
