Screener & Quotas
- Are you very, somewhat, or a little interested in these sports?
- If you had to choose, which one of these sports would you say is your favorite?'
- Have you ever watched the Super Bowl?
American Football Fandom / Sports Fandom
- Are you planning to watch the Super Bowl this year?'
- Which of the following statements about sports in general apply to you personally?'
- Would you describe yourself as a fan of professional football (NFL)?'
- [Preseason] Do you follow professional football (NFL)?'
- [Regular Season] Do you follow professional football (NFL)?'
- [Play-Offs] Do you follow professional football (NFL)?'
- [Super Bowl] Do you follow professional football (NFL)?'
- Approximately how much time do you spend watching football and football-related shows on TV during the NFL season?'
- Which NFL Conference is more interesting to you?'
- Which team is your favorite team in the NFL?'
- Which team do you dislike the most in the NFL?'
- Do you think NFL players are overpaid/underpaid/paid fairly? Professional NFL Players are…'
- Regardless of your favorite team, who do you think will win the Super Bowl 2017?
Watching Super Bowl
- Where are you planning to watch the Super Bowl?'
- With whom are you planning to watch the Super Bowl?'
- What is your most favorite part of the Super Bowl?'
- How important is watching the actual game to you?'
Advertising and Sponsoring
- Which of these statements concerning the Super Bowl commercials apply to you?'
- On which (mobile) device will you probably follow the Super Bowl this year?'
- And on which (mobile) device will you probably look up information before or after the Super Bowl? Which (mobile) device will you probably use to stay informed before or after the Super Bowl?
- Which of these activities will you do while watching the Super Bowl? I will…'
- Which kind of goods or services do you associate most strongly with the Super Bowl commercials?'
- What are your opinions about Super Bowl TV commercials?'
- Which player in the NFL is your favorite player?'
- Which kind of products do you associate with your favorite player?'
Merchandise
- What kind of sports merchandise have you bought in the past?'
Expenditures
- What are you going to buy in order to enjoy the next Super Bowl?'
- [On food:] How much will you approximately spend on this year’s Super Bowl in total?If you aren’t sure please give a rough estimate.'
- [On beverages:] How much will you approximately spend on this year’s Super Bowl in total?If you aren’t sure please give a rough estimate.'
- [On merchandise:] How much will you approximately spend on this year’s Super Bowl in total?If you aren’t sure please give a rough estimate.'
- [On decoration and other things:] How much will you approximately spend on this year’s Super Bowl in total?If you aren’t sure please give a rough estimate.'
- What kind of beverages do you usually drink while watching the Super Bowl?'
Health Issues
- Some people say that playing football carries high health risks, especially for children. What do you think are the biggest dangers of playing football?'
Betting
- Have you ever placed a bet on a sports event?'
- Which sports did you place bets on in the past?'
- In the past 12 months have you…'
- Have you ever placed a bet on the Super Bowl?Please check all that apply'
- Do you want to place any kind of bet for this year's Super Bowl?'
- Why won't you place a bet?'
- What would make betting on sport events like the Super Bowl more interesting for you?'
- What do you like about betting on sports?'
- Which of the following online betting platforms do you know at least by name?'
- Which of them have you already used?'
- And which of them would you recommend to your friends?'
Fantasy Football
- Have you ever played any fantasy sports (i.e. fantasy football)?'
- Which kind of fantasy sport have you already played?'
- Which of the following Fantasy sports platforms do you know at least by name?'
- Which of them have you already used?'
- Which of them would you most likely recommend to your friends?'
- Are you planning to take part in a fantasy football competition for the upcoming Super Bowl?'
- What do you like about playing Fantasy Football?'
Demographics
- What is your gender?'
- Age categories from 18 (rough)'
- How often do you play sports / work out?'
- What is your primary language?'
- Which race/ethnicity best describes you? Please choose only one.'
- Are you of Hispanic, Latino or Spanish origin?'
- What is the highest level of education you have completed?'
- In what state or U.S. territory do you live?'
- How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members'