Online fashion in Belgium

Statistics report on fashion e-commerce in Belgium

Online fashion in Belgium

Online shopping in Belgium is characterized by a large focus abroad, as purchases are mostly done from foreign retailers, not domestic retailers. This means there is little information on the exact size of certain product segments, as domestic sources struggle to map this out. This report aims to provide an overview of online shopping for clothes and fashion in Belgium. Which online, for example, are the biggest in Belgium in this segment? What are the leading consumer drivers for Belgian consumer to buy a product online? And how do they compare to other countries?

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Table of contents

Fashion market

3
  • Basic Statistic Final consumption expenditure of households on clothing in Belgium 2010-2022
  • Basic Statistic Final consumption expenditure of households on footwear in Belgium 2010-2022
  • Premium Statistic Fashion revenue change in Belgium due to the coronavirus 2019-2020

Online shopping

5
  • Premium Statistic E-commerce penetration in Belgium 2015-2019
  • Premium Statistic E-commerce user penetration in Belgium 2010-2023, by region
  • Basic Statistic E-commerce user penetration in Belgium 2010-2023
  • Premium Statistic Leading product and service categories of online retail in Belgium 2020
  • Premium Statistic Online cross-border purchases in Belgium 2020, by country

Purchase channels

4
  • Premium Statistic E-commerce purchase rate of fashion or sports goods in Europe 2006-2019, by country
  • Basic Statistic Share of the population ordering clothes or sportswear online in Belgium 2007-2017
  • Premium Statistic Distribution of clothing and fashion sales in Belgium 2016, by purchase channel
  • Premium Statistic Frequency online purchases of fashion products or services in Belgium in 2018

Biggest retailers

3
  • Premium Statistic Leading fashion companies from Belgium 2017, by revenue
  • Premium Statistic Ranking of online fashion retailers based on revenue in Belgium 2016
  • Premium Statistic Fashion: top 5 online stores in Belgium in 2023, by net sales

Consumer drivers

4
  • Premium Statistic Main online purchase motivations in Belgium 2023
  • Premium Statistic Leading reasons behind online shopping in Belgium 2020
  • Premium Statistic NPS score of websites in fashion in Belgium 2011-2019
  • Premium Statistic Online purchase time in Belgium 2020

Apps

5
  • Premium Statistic Leading lifestyle apps in Google Play in Belgium 2020, by downloads
  • Premium Statistic Leading iPhone shopping apps in Belgium 2022, by downloads
  • Premium Statistic Leading iPhone apps in Belgium 2022, by downloads
  • Basic Statistic Leading Android apps in Belgium 2022, by downloads
  • Premium Statistic Monthly Wish app downloads in Belgium 2014-2020
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