Political advertising in the U.S.

Statistics report on political advertising in the United States

Political advertising in the U.S.

This report has been compiled to provide statistical information about political advertising in the United States.

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Table of contents

Overview

3
  • Premium Statistic News sources trusted for 2024 presidential election news U.S. 2023, by politics
  • Premium Statistic U.S. voters most important issue 2024
  • Premium Statistic U.S. voters' most important issue 2024, by party

Spending

7
  • Premium Statistic Non-political and political advertising revenues in the U.S. 2022-2024
  • Premium Statistic Political ad spending in the U.S. 2018-2024
  • Premium Statistic Political advertising spending's share in total ad media spend in the U.S. 2016-2024
  • Premium Statistic Political ad spending share in the U.S. 2024, by media type
  • Premium Statistic Presidential candidates’ political ad spend U.S. 2024
  • Premium Statistic Political ad spend in the U.S. 2024, by election category
  • Premium Statistic U.S. political ad spending during election cycles 2014-2024, by medium

Digital advertising

5
  • Premium Statistic Political digital ad spend in the U.S. 2020-2024
  • Premium Statistic Distribution of digital political advertising spending in the U.S. 2024, by type
  • Premium Statistic Presidential candidates' Meta & Google political ad spend U.S. 2024
  • Premium Statistic U.S. states with the largest political advertising spending on Google 2018-2024
  • Premium Statistic U.S. largest political advertisers on Google 2018-2024, by ad spend

TV advertising

8
  • Premium Statistic Broadcast TV political ad spend in the U.S. 2014-2024
  • Premium Statistic CTV political ad spending in the U.S. 2020-2024
  • Premium Statistic Presidential candidate & party group TV political ad spend U.S. 2024
  • Premium Statistic Top sponsors of the U.S. presidential race 2024, by broadcast TV advertising spending
  • Premium Statistic Top sponsors of U.S. presidential race 2024, by broadcast TV advertising airings
  • Premium Statistic TV political ad spend in swing states for the U.S. elections 2024, by campaign
  • Premium Statistic Leading themes in Harris's presidential TV campaign ads 2024, by share of spending
  • Premium Statistic Leading themes in Trump's presidential TV campaign ads 2024, by share of spending

Consumer perspective

5
  • Premium Statistic Consumers who like watching political ads more than other TV ads in the U.S. 2024
  • Premium Statistic Attention toward political ads in the U.S. 2024, by political affiliation
  • Premium Statistic Consumer opinion on brands tackling political issues in the U.S. 2023, by party id
  • Premium Statistic Consumer opinion on brands tackling political issues in the U.S. 2023, by income
  • Premium Statistic Opinions on limiting political ad spend in the U.S. 2024
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