Artificial intelligence (AI) use in marketing

Statistics report on artificial intelligence (AI) use in marketing

Artificial intelligence (AI) use in marketing

This report has been compiled to provide statistical information about the use of artificial intelligence (AI) in marketing. Alongside key figures about the AI market, there is also a special chapter dedicated to the marketing industry and its interaction with the technology, as well as two chapters focusing respectively on marketer and consumer insights.

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Table of contents

Overview

5
  • Premium Statistic Funding of Machine Learning Operations/Platform startups worldwide 2024
  • Premium Statistic AI adoption in organizations worldwide 2022, by industry and function
  • Premium Statistic AI corporate investment worldwide 2015-2022
  • Premium Forecast Market share of leading generative AI text tools worldwide in 2023
  • Premium Statistic Funding of selected AI marketing start-ups globally 2023

AI use cases in the marketing industry

12
  • Premium Statistic Leading use cases for AI and automation according to marketers worldwide 2023
  • Premium Statistic Leading areas in which marketers used AI worldwide as of 2023
  • Premium Statistic Artificial intelligence types used for customer experience improvement worldwide 2022
  • Premium Statistic Generative AI tools & platforms used in marketing & advertising worldwide 2023
  • Premium Statistic Leading generative AI uses according to marketers & advertisers worldwide 2023
  • Premium Statistic Top ways for using AI-assisted writing for marketing worldwide 2023
  • Premium Statistic Popularity of generative AI in marketing in the U.S. 2023
  • Premium Statistic Leading generative AI tools used for marketing purposes in the U.S. 2023
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023
  • Premium Statistic Leading ways B2B marketers utilized AI in the U.S. 2024
  • Premium Statistic Top plans to prioritize focus on AI according to CMOs in Canada & the U.S. 2023
  • Premium Statistic Top ways for creators using AI in the U.S. 2023

Marketer insights

4
  • Premium Statistic Outlook on AI usage among B2B marketers in the U.S. 2024
  • Premium Statistic Top marketing benefits of AI usage in U.S. companies 2023
  • Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023
  • Premium Statistic Effectiveness of AI in email marketing in Europe & the U.S. 2023

Consumer insights

7
  • Premium Statistic Leading consumer trends according to marketers worldwide 2024
  • Premium Statistic Consumer attitudes towards brands' usage of AI & ML tools in the U.S. 2023
  • Premium Statistic Top ways in which AI will improve online shopping according to youth worldwide 2023
  • Premium Statistic Appeal of generative AI images in social media advertising in the U.S. 2023
  • Premium Statistic Appeal of generative AI in social media in the U.S. 2023, by content creator category
  • Premium Statistic Familiarity with the use of generative AI in social media in the U.S. 2023
  • Premium Statistic Leading ways consumers approved of a brand using AI in the U.S. 2023
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FURTHER REPORTS

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