Statistics report on artificial intelligence (AI) use in marketing
This report has been compiled to provide statistical information about the use of artificial intelligence (AI) in marketing. Alongside key figures about the AI market, there is also a special chapter dedicated to the marketing industry and its interaction with the technology, as well as two chapters focusing respectively on marketer and consumer insights.
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Table of contents
Overview
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AI market size worldwide from 2020-2031
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Market size of AI technologies worldwide 2020-2030, by segment
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AI in marketing revenue worldwide 2020-2028
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View of AI and big data as core skill in industry across business worldwide 2025-2030
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Leading markets for AI visual generating apps 2023-2024, by consumer spend
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AI share of total unicorn births worldwide 2015-2024
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Funding of Machine Learning Operations/Platform startups worldwide 2024
AI use cases in the marketing industry
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Extent of AI usage in data-driven efforts among marketers worldwide 2025
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Main areas and tactics in which marketers used AI worldwide 2025
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Marketers plans to use AI in influencer marketing 2025
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Key purpose of AI tools in influencer marketing worldwide 2025
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AI use in digital experience (DX) delivery worldwide 2024
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AI usage in ecommerce marketing worldwide 2024
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Leading AI tools used for content-related tasks among marketers worldwide 2024
Marketer insights
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Most effective uses of AI in marketing automation for B2B marketers worldwide 2025
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Leading consumer trends according to marketers worldwide 2025
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Extent of trust in AI insights for decisions among marketers worldwide 2025
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Share of marketing budgets allocated for AI worldwide 2024
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Main organizational AI adoption strategies worldwide 2024
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Brands' status regarding the adoption of GenAI according to marketers worldwide 2024
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Challenges of implementing AI in marketing departments worldwide 2024
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Biggest challenges to organizations' usage of GenAI in marketing worldwide 2024
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Top GenAI challenges for social media marketing according to marketers worldwide 2024
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Top GenAI benefits for social media marketing according to marketers worldwide 2024
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Main concerns about AI among marketers worldwide 2025
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Share of marketers worried AI may impact their jobs worldwide 2024
Consumer insights
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Share of consumers using AI tools to research purchases worldwide 2025
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Share of AI app segments users worldwide 2023-2024, by gender
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Global users interacting with selected AI app categories 2023-2024, by age
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Annual consumer spend on AI apps worldwide 2023-2024
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Brands' main advantages using AI according to consumers worldwide 2025
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Brands' main disadvantages using AI according to consumers worldwide 2025
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Share of consumers trusting brands generally to use AI responsibly worldwide Q3 2024
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Consumers' comfort around brands using AI worldwide 2023-2024
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Consumers' comfort with brands using AI in their advertising worldwide 2024
