Social media usage in the Benelux

Statistics report on Social media usage in Belgium, the Netherlands, and Luxembourg

Social media usage in the Benelux

This report covers social media usage across Belgium, the Netherlands, and Luxembourg. It provides statistics on the most popular platforms, demographics, and an overview of user numbers in the Benelux region, as well as online advertising as experienced by consumers in the area.

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Table of contents

Overview

7
  • Basic Statistic Worldwide digital population 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Active social media users in the Benelux region 2024, by country
  • Premium Statistic Penetration rate of active social media users Benelux region 2024, by country
  • Premium Statistic Social media users in Belgium 2020-2029
  • Premium Statistic Social media users in the Netherlands 2020-2029
  • Premium Forecast Social media users in Luxembourg 2020-2029

Benchmark

5
  • Premium Forecast Social network usage by brand in Belgium 2023
  • Premium Forecast Social network usage by brand in the Netherlands 2024
  • Basic Statistic Leading social networks in Belgium 2024, by share of visits
  • Basic Statistic Leading social networks in the Netherlands 2024, by share of visits
  • Basic Statistic Leading social networks in Luxembourg 2024, by share of visits

Usage

9
  • Premium Forecast Most common social media activities in Belgium 2024
  • Premium Forecast Social network usage by frequency in Belgium 2023
  • Premium Forecast Most common social media activities in the Netherlands 2024
  • Premium Forecast Social network usage by frequency in the Netherlands 2023
  • Premium Statistic Social referrals to e-commerce sites in Belgium 2022-2024, by device
  • Premium Statistic Leading social networks for shopping in Belgium 2023
  • Premium Statistic Leading social networks for shopping in Belgium 2022, by generation
  • Premium Statistic Social media accounts users followed/bought from in Belgium 2023, by generation
  • Premium Forecast Influencer / content creators followed by type in the Netherlands in 2023

Facebook

7
  • Basic Statistic Benelux: Facebook users 2024
  • Basic Statistic Belgium Facebook users 2024, by age group
  • Basic Statistic Belgium Facebook users 2024, by gender
  • Premium Statistic Netherlands Facebook users 2024, by age group
  • Basic Statistic Netherlands Facebook users 2024, by gender
  • Premium Statistic Luxembourg Facebook users 2024, by age group
  • Premium Statistic Luxembourg Facebook users 2024, by gender

Instagram

7
  • Basic Statistic Benelux: Instagram users 2024
  • Premium Statistic Belgium Instagram users 2024, by age group
  • Premium Statistic Belgium Instagram users 2024, by gender
  • Premium Statistic Netherlands Instagram users 2024, by age group
  • Premium Statistic Netherlands Instagram users 2024, by gender
  • Premium Statistic Luxembourg Instagram users 2024, by age group
  • Basic Statistic Luxembourg Instagram users in 2024, by gender

Other major platforms

5
  • Basic Statistic Benelux: TikTok users 2024
  • Basic Statistic Benelux: TikTok users 2024, by gender
  • Basic Statistic TikTok users in the Netherlands 2021-2023, by age group
  • Basic Statistic Benelux: Snapchat users 2024
  • Basic Statistic Benelux: X/Twitter users 2024

Marketing and advertising

8
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2024
  • Premium Statistic Consumer concerns about targeted ads in Belgium 2022
  • Premium Statistic Consumer concerns about targeted ads in the Netherlands 2022
  • Premium Statistic Consumer concerns about targeted ads in Luxembourg 2022
  • Premium Statistic Online advertising practices experienced by Belgian consumers 2022
  • Premium Statistic Online advertising practices experienced by Dutch consumers 2022
  • Premium Statistic Online advertising practices experienced by Luxembourg consumers 2022
  • Premium Forecast Gen Z attitudes to online advertising in the Netherlands in 2023
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