Mobile social media usage in the United States

Statistics report about mobile social media usage in the United States

Mobile social media usage in the United States

This report presents insights and statistics on mobile social media usage in the United States, highlighting the shift to a mobile-first online environment. It contains rankings of the most popular social apps and highlights market leaders Instagram, Snapchat, and TikTok.

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Table of contents

Overview

7
  • Basic Statistic United States: digital population January 2024
  • Premium Statistic Mobile internet usage reach in the United States 2020-2029
  • Premium Statistic Mobile internet users in the United States 2020-2029
  • Premium Statistic United States: social network penetration 2019-2028
  • Basic Statistic Media usage in an online minute 2023
  • Premium Statistic Average daily media use in the U.S. 2023, by medium
  • Premium Statistic U.S. share of web traffic 2024, by device

Benchmark

8
  • Basic Statistic Most well-known social networks in the United States 2024
  • Premium Forecast Social network usage by brand in the U.S. 2024
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Premium Forecast Most used smartphone apps by type in the U.S. 2023
  • Basic Statistic Reach of most popular U.S. smartphone apps 2024
  • Premium Statistic U.S. most used social video platform 2024
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Premium Statistic Leading social media apps used by children in the U.S. 2023

Usage

6
  • Basic Statistic Global year-on-year social media audience growth 2024
  • Basic Statistic Monthly time spent on selected mobile social apps in the U.S. 2023
  • Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
  • Premium Statistic U.S. iOS users initial engagement with selected social apps 2023, by generation
  • Premium Statistic U.S. most used messaging services and communication apps 2024, by age group
  • Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2023

Instagram

8
  • Premium Forecast Instagram brand profile in the United States 2023
  • Premium Forecast Instagram users in the United States 2019-2028
  • Premium Statistic U.S. Instagram usage rate 2018-2023
  • Premium Statistic U.S. Instagram user development 2018-2023
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic U.S. Instagram users 2024, by gender
  • Premium Statistic Instagram: U.S. influencers 2023, by followers
  • Premium Statistic Instagram: U.S. engagement rates of influencers 2023, by followers

Snapchat

7
  • Premium Forecast Snapchat brand profile in the United States 2024
  • Basic Statistic Countries with the most Snapchat users 2024
  • Premium Forecast Snapchat users in the United States 2019-2028
  • Basic Statistic Daily active users of Snapchat 2014-2024, by region
  • Basic Statistic Snap worldwide annual revenue 2016-2023, by region
  • Basic Statistic Snapchat: distribution of U.S. audiences 2024, by gender
  • Basic Statistic Snap quarterly ARPU 2016-2024, by region

TikTok

10
  • Premium Forecast TikTok brand profile in the United States 2023
  • Premium Statistic TikTok U.S. monthly active users 2020-2023
  • Premium Statistic U.S. TikTok users leading activities on the app 2023, by gender
  • Premium Statistic TikTok usage frequency in the U.S. 2024, by age group
  • Premium Statistic U.S. TikTok audience 2023, by age
  • Premium Statistic U.S. TikTok audience 2023, by gender
  • Basic Statistic Leading TikTok keywords among U.S. Gen Z 2023
  • Premium Statistic U.S. TikTok ban approval 2023
  • Basic Statistic TikTok security concerns among U.S. citizens 2023-2024
  • Premium Statistic TikTok mental health effects opinions among U.S. users 2023
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