Tissue and Hygiene Paper: market data & analysis

Market Insights Report

Tissue and Hygiene Paper: market data & analysis

The Tissue & Hygiene Paper market caters to private end consumers with products like toilet paper, tissues, household paper, feminine hygiene products, baby diapers, face masks, and incontinence products, excluding packaging paper. The market encompasses revenue, per capita metrics, volume, and pricing, with sales via online and offline channels. Key players include SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä, recognized for innovation, strong branding, and broad distribution. This Consumer Market Insights report explores growth opportunities, market drivers, consumer trends, major companies, and future developments.


What's included?

  • Market Overview and all relevant sales figures
  • Consumer insights and trends
  • Sales channels
  • Key players - Kimberly-Clark, Essity, P&G, Sofidel
  • Market deep dives
  • Country and regional comparison
  • Market forecasts

Table of contents

Tissue and hygiene paper is used in every household. The market shows constant growth over the years and consumers regularly spend money on it. The market is divided into six segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Diapers and Incontinence.

This report from the series of Consumer Market Insights reports gives an overview of the Tissue & Hygiene Paper market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2018 to 2029, we furthermore give detailed insights into current trends, key players and important background information on the Tissue & Hygiene Paper market.

The Tissue & Hygiene Paper market is projected to reach a revenue of US$339 billion in 2023, with an annual growth rate of 5.17% (CAGR 2024-2029). The largest segment, Toilet Paper, accounts for US$107 billion in market volume. Globally, China leads with the highest revenue at US$68 billion. On average, per capita revenue stands at US$44.12 in 2023. By 2024, online sales are expected to contribute 3.4% of total revenue in this market.

Note: CAGR: Compound Annual Growth Rate

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