Toys & Hobby: market data & analysis

Market Insights report

Toys & Hobby: market data & analysis

Toys & Hobby is one of the smallest markets in the Consumer Market Outlook market with global revenues of US$330 billion in 2024. Toys & Games is its largest market, while Sports Equipment and Musical Instruments also being significant markets.

Whats included?

  • All relevant Toys & Hobby eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: China, U.S., Germany, UK and France
  • Key players and shop analysis
  • Trends and market developments


Table of contents

The Toys & Hobby market comprises out of three different markets:

  • The Toys & Games market includes sales of dolls, action figures, card games, puzzles, and building blocks.
  • The Musical Instruments market comprises sales of guitars, pianos, drums, and other instruments for music making.
  • The Sports Equipment market contains products such as skis, tennis, golf, balls, and other equipment for outdoor and indoor sports activities thorugh various channels.
Additional information:

Toys & Hobby comprises revenues, average revenue per capita, and sales channels. Sales channels show online and offline revenue shares. Revenues are including VAT. The market only displays B2C revenues.
  • The Toys & Games market includes sales of dolls, action figures, card games, puzzles, and building blocks.
  • The Musical Instruments market comprises sales of guitars, pianos, drums, and other instruments for music making.
  • The Sports Equipment market contains products such as skis, tennis, golf, balls, and other equipment for outdoor and indoor sports activities through various channels.
The market segment Toys & Hobby is split into the following sub-segments: Toys & Games, Musical Instruments and Sports Equipment.


This report is a part of Consumer Market Insight reports.

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