Influencer marketing in the United Kingdom (UK)

Statistics report on influencers and influencer marketing in the United Kingdom

Influencer marketing in the United Kingdom (UK)

This report contains a range of selected facts and statistics about influencers and influencer marketing in the United Kingdom (UK).

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Table of contents

Overview

5
  • Premium Forecast Influencer advertising spending in the UK 2019-2030
  • Premium Statistic Change in marketing spending at UK companies 2023, by medium
  • Premium Statistic Top marketing trends in Western Europe 2023
  • Premium Statistic Areas of focus for expanding influencer marketing in the UK 2023
  • Premium Statistic Benefits of influencer marketing in the UK 2023

Audience

7
  • Premium Forecast Social media users in the United Kingdom 2020-2029
  • Basic Statistic Leading social networks in the United Kingdom (UK) 2023, by reach
  • Premium Forecast Influencer / content creators follower in the UK in 2023
  • Premium Statistic Popularity of influencers in the UK 2023
  • Premium Forecast Influencer / content creators followed by type in the UK in 2023
  • Premium Statistic Influencer categories most followed in the UK 2023
  • Premium Statistic Platforms consumers used to follow influencers in the UK 2023

Effectiveness

6
  • Premium Statistic Consumer trust in advertising in the UK 2023, by media
  • Premium Statistic Where consumers go to find the best Black Friday deals in the UK 2023
  • Premium Statistic Consumers influenced by social media influencers in the UK 2022, by generation
  • Premium Statistic Share of global consumers that purchased because of influencer recommendations 2022
  • Premium Statistic Reasons for distrusting influencers in the UK 2023
  • Premium Statistic Complaints about digital advertising in the UK 2023, by ad location

Generation Z

4
  • Premium Statistic Social media audiences in the United Kingdom (UK) 2023, by age group
  • Premium Statistic Consumer trust in advertising in the UK 2023, by medium & age
  • Premium Statistic Social media usage among Gen Z users in the UK 2022, by reason
  • Premium Statistic Influencer marketing effectiveness among Gen Z in the UK 2023
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