Toys and Games in the U.S. - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018

Consumer Insights data table

Toys and Games in the U.S. - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018

"Toys and games in the U.S. 2018" is a multipart consumer survey. Part 2 offers insights into Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys, MINT.

The interest of the child is the first priority when buying electronic toys/appliances. In the case of educational toys, special attention is paid to the fact that they are training for logical thinking and promote creativity.

For the survey “Toys and Games in the U.S. 2018” Statista asked 1,003 U.S. onliners between the age of 18 and 64 years, who are parents with children below 14 years in their household.
The Survey Data Table for the Statista survey on "Toys and Games 2018: Part 2: Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys" contains the complete tables for the survey including various column headings.

Further results of the survey can be found ih the Survey Data Table "Toys and Games in the U.S. Part 1 - Brands, Trends, Retailer, Channels, Expenses 2018".

Table of contents

Topics of the survey

  • General
  • Brands and trends
  • Channels and retailer
  • Expenses
  • Demographics

Design of the survey
  • Method: Online Survey
  • Survey name: Statista-Survey Toys and Games 2018: Part 2: Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys
  • Region: USA
  • Number of respondents: 1,003
  • Age of respondents: 18 to 64 years
  • Type of respondents: American online population; parents who have children below 14 years in their household
  • Survey time period: 27th to 30th of April 2018

Column headings
  • Gender
  • Age
  • Number of children (below the age of 14)
  • Gender of children
  • Age of children
  • Income
  • Marital Status

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