Toys and Games in the U.S. - Brands, Trends, Retailer, Channels, Expenses 2018

Consumer Insights data table

Toys and Games in the U.S. - Brands, Trends, Retailer, Channels, Expenses 2018

"Toys and games in the U.S. 2018" is a multipart consumer survey. Part 1 offers insights into brands, trends, retailers, channels and editions.

For toys, the surveyed consumers often go to retail outlets such as shops or department stores. Only 5% of the respondents never pay attention to trends/franchises when choosing toys, e.g. brands such as Frozen/ice queen, Star Wars, Bob the Builder or Spiderman.

For the survey “Toys and Games in the U.S. 2018” Statista asked 1,003 U.S. onliners between the age of 18 and 64 years, who are parents with children below 14 years in their household.

The Survey Data Table for the Statista survey on "Toys and Games 2018: Part 1 - Brands, Trends, Retailer, Channels and Expenses" contains the complete tables for the survey including various column headings.
Further results of the survey can be found ih the Survey Data Table "Toys and Games in the U.S. Part 2 - Purchase Criteria, Card and Board Games, elec. Toys & Devices, STEM-Toys 2018".

Table of contents

Topics of the survey

  • General
  • Brands and trends
  • Channels and retailer
  • Expenses
  • Demographics

Design of the survey
  • Method: Online Survey
  • Survey name: Statista-Survey Toys and Games 2018: Part 1 - Brands, Trends, Retailer, Channels and Expenses
  • Region: USA
  • Number of respondents: 1,036
  • Age of respondents: 18 to 64 years
  • Type of respondents: American online population; parents who have children below 14 years in their household
  • Survey time period: 24th to 30th of April 2018

Column headings
  • Gender
  • Age
  • Number of children (below the age of 14)
  • Gender of children
  • Age of children
  • Income
  • Marital Status

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Wine industry in China

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email

Mon - Fri, 9am - 6pm (EST)