Marketing personalization in the United States

Statistics report on marketing personalization in the United States

Marketing personalization in the United States

This report has been compiled to provide statistical information about marketing personalization among consumers and marketers in the United States.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

4
  • Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
  • Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
  • Premium Statistic Success of personalization among businesses worldwide 2021
  • Premium Statistic Leading approaches to content-led communications worldwide 2022

Marketer insights

6
  • Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
  • Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
  • Premium Statistic Share of content personalized for customers among U.S. organizations 2021
  • Premium Statistic B2C revenue derived from personalization in the U.S. 2021, by company type
  • Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
  • Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020

Consumer insights

10
  • Premium Statistic Consumer attitude to ads of selected products and service types in the U.S. 2022
  • Premium Statistic Consumer expectations of advertising in the U.S. 2021
  • Premium Statistic Attitude towards personalized ads in the U.S. 2022
  • Premium Statistic Marketing technologies seen as favorable by consumers in the U.S. 2021
  • Premium Statistic Share of U.S. consumers who expect personalized content 2021
  • Premium Statistic Importance of marketing personalization for consumers in the U.S. 2021
  • Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
  • Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
  • Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
  • Premium Statistic Share of consumers receiving mistargeted ads from brands in the U.S. 2022

Data usage

10
  • Premium Statistic U.S. marketing data spend 2017-2021
  • Premium Statistic Leading purposes of intent data according to marketers in the U.S. 2022
  • Premium Statistic Benefits motivating consumers towards loyalty programs in the U.S. 2022
  • Premium Statistic Consumers comfortable sharing data to create personalized ads in North America 2021
  • Premium Statistic Data consumers share to get personalized ads in the U.S. 2021
  • Premium Statistic Information advertisers can use to target ads in the U.S. 2022
  • Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
  • Premium Statistic Attractiveness of incentives to share personal data in North America 2021
  • Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
  • Premium Statistic Concern about digital privacy in the U.S. 2021-2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising in Indonesia
  • Advertising in New Zealand
  • E-commerce marketing and advertising
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in China
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Belgium
  • Advertising in Turkey
  • Sports brands
  • Brands in India
  • E-mail usage in the United States
  • Digital retail media advertising worldwide
  • Television in Germany
  • Media in Brazil
  • Programmatic advertising in Europe
  • Digital advertising in MENA
  • Digital advertising in Russia
  • Advertising and marketing to children in the U.S.

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)