Store Analysis: musiciansfriend.com

Quick Facts
• Musiciansfriend.com generated net sales of US$396 million in 2016 and is expected to grow by 3.8% in 2016 and reach net sales of U$411 million in 2017
• Hobby and Stationary is the most important product category with a share in net sales of 95%
• The online shop generates most of its revenue in the U.S. with 88.3%, followed by Canada (5.0%) and the United Kingdom (3.0%)
• While about 25% of traffic is direct traffic, about 64% of traffic comes from search sites

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