Vegetarian and vegan
- [Food low in/without cholesterol] How often do you eat the following special food products at home?
- [Diabetic products] How often do you eat the following special food products at home?
- [Diet ready meals] How often do you eat the following special food products at home?
- [Reduced-fat/low-fat food] How often do you eat the following special food products at home?
- [Food fortified with vitamins or minerals] How often do you eat the following special food products at home?
- [Gluten-free products] How often do you eat the following special food products at home?
- [Low-calorie products] How often do you eat the following special food products at home?
- [Lactose-free products] How often do you eat the following special food products at home?
- [Superfoods – food with a special effect, e.g. aronia berries or chia seeds] How often do you eat the following special food products at home?
- [Vegan food (spreads, ready meals, etc.)] How often do you eat the following special food products at home?
- [Vegetarian meat substitutes] How often do you eat the following special food products at home?
- [Sugar-reduced products] How often do you eat the following special food products at home?
- Top-2 (several days a week, (almost) daily): How often do you eat the following special food products at home?
- Do you avoid certain ingredients or food additives (e.g. flavors and colors) in your diet? This can be for allergic, ethical or health reasons.
- [Flavors] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Colors] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Fat] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Fructose] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Flavor enhancers] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Gluten] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Carbohydrates] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Preservatives] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Lactose] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- [Sugar] You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- Top-2 (mostly without, completely without): You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- Top-1 (completely without): You say that you try to avoid certain ingredients in your diet. To what extent does that apply to the following ingredients?
- Why do you avoid gluten?
- Why do you avoid lactose?
- Do you avoid certain products (e.g. meat or dairy products) in your diet? This can be for allergic, ethical or health reasons.
- [Fresh meat] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Processed meat (sausage, canned meat)] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Fresh fish] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Processed fish] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Dairy products] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Eggs] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Honey] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- [Other animal products like gelatine] You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- Top-2 (mostly without, completely without): You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- Top-1 (completely without): You say that you try to avoid certain products in your diet. To what extent does that apply to the following products?
- What would you consider yourself?
- Do you know anyone in your personal environment who has a vegan or vegetarian diet?
- Are there more vegans or vegetarians in your personal environment than a few years ago?
- Why do you personally try to avoid meat or animal products?
- Why do you personally try to avoid fish?
- Why do you personally try to avoid dairy products or eggs?
- Why do you personally try to avoid carbs?
- Why do you personally try to avoid fat?
- What causes you difficulties in avoiding certain food products?
- In your opinion, what kind of sacrifices go along with avoiding meat?
- Could you imagine trying meat substitutes, e.g. a vegetarian hot dog? We do not refer to meals that are meatless by nature, like Tofu.
- [Pea protein] Which of these vegan products do you eat on a regular basis?
- [Meat-free sausage] Which of these vegan products do you eat on a regular basis?
- [Oats] Which of these vegan products do you eat on a regular basis?
- [Chick peas] Which of these vegan products do you eat on a regular basis?
- [Lentils] Which of these vegan products do you eat on a regular basis?
- [Lupine protein]Which of these vegan products do you eat on a regular basis?
- [Black beans] Which of these vegan products do you eat on a regular basis?
- [Soy granule] Which of these vegan products do you eat on a regular basis?
- [Soy yoghurt] Which of these vegan products do you eat on a regular basis?
- [Soy milk or other non-dairy milk] Which of these vegan products do you eat on a regular basis?
- [Tempeh] Which of these vegan products do you eat on a regular basis?
- [Tofu] Which of these vegan products do you eat on a regular basis?
- [Vegan spreads] Which of these vegan products do you eat on a regular basis?
- [Vegan cheese] Which of these vegan products do you eat on a regular basis?
- [Wheat protein/seitan] Which of these vegan products do you eat on a regular basis?
- Top-2 (occasionally, regularly): Which of these vegan products do you eat on a regular basis?
- Top-1 ... Which of these vegan products do you eat on a regular basis?
- Which veggie product brands do you know, even if only by name?
- And which of these brands do you buy or have you already bought? We are only referring to veggie products.
- [Meat balls] Which of the following meat substitutes can you imagine trying / have you tried?
- [Gyros] Which of the following meat substitutes can you imagine trying / have you tried?
- [Ground meat] Which of the following meat substitutes can you imagine trying / have you tried?
- [Nuggets] Which of the following meat substitutes can you imagine trying / have you tried?
- [Schnitzel] Which of the following meat substitutes can you imagine trying / have you tried?
- [Bacon] Which of the following meat substitutes can you imagine trying / have you tried?
- [Steak] Which of the following meat substitutes can you imagine trying / have you tried?
- [Sausages / wieners] Which of the following meat substitutes can you imagine trying / have you tried?
- [Burger patties / hamburger mix] Which of the following meat substitutes can you imagine trying / have you tried?
- [Vegan jerky] Which of the following meat substitutes can you imagine trying / have you tried?
- Top-2 (I have tried, eat that on regular basis): Which of the following meat substitutes can you imagine trying / have you tried?
- Top-1 (eat that on regular basis): Which of the following meat substitutes can you imagine trying / have you tried?
Food supplements and superfood
- Do you personally take any food supplements like vitamins or minerals?
- [ ... ] Which of the following supplements do you take?
- Do you need food supplements?
- [ ... ] Why do you take food supplements regularly?
- [ ... ] On what occasions do you usually take food supplements?
- [ ... ] Which of the following brands for food supplements do you know, even if just by name?
- [ ... ] And which of the following brands for food supplements do you personally use?
- Some ingredients – so-called superfoods – are said to have a special impact on the mind and body. Certain types of berries and algae are among them.Have you ever heard of the so-called superfoods?
- Do you personally use superfoods - e.g. certain berries or algae which are supposed to have a certain effect?
- [ ... ] Which of the following superfoods do you buy on a regular basis because of their special effect?
- [ ... ] To which of the following statements would you agree? Superfoods…
- What extra cost would you accept for a food product (e.g. a muesli or a smoothie) that contains a superfood?
- [ ... ] In your opinion, what are good reasons to buy superfood products? Superfoods can…
- [ ... ] What are your reasons against buying superfoods?
Demographics
- What is your gender?
- Age categories from 18 (rough)
- What is your primary language?
- Which race/ethnicity best describes you? Please choose only one.
- Are you of Hispanic, Latino or Spanish origin?
- What is the highest level of education you have completed?
- What is your current marital status?
- What is your current occupational status?
- Which of the following categories best describes your employment status?
- Including yourself, how many people - including children - usually live in your household?
- How many children, 3 years old or less, live in your household currently?
- How many children, 4 to 18 years old live in your household currently?
- How many children, 18 years old or less, live in your household currently?
- In what type of community do you live?
- In what state or U.S. territory do you live?
- What kind of device did you use to participate at this survey?
- How much total combined money do all members of your household earn annually? This includes money from jobs; net income from business, farm, or rent; pensions; dividends; interest; social security payments; and any other money income received by members
